Rebranding the image of gay men of today is a task for the gods; which is part of the reason we use Greek mythology as one of the influences to create our products. Our name, Mu Gamma Mu, was created with the principles of fraternity life and brotherhood in mind.
The Mu Gamma Mu man understands and respects the bonds gay men have today. Being a ‘gay’ man and out in the modern world means so much more than it used to. Modern gay men of today are fathers, business owners; they are married, divorced and/or a single. When asked to identify a Modern Gay Man, brand creator, Corey Wesley points to Neil Patrick Harris, Andy Cohen, Alan Cumming, Michael Sam, and Jason Collins.
By combining influences of fraternity, brotherhood, and Greek mythology, Mu Gamma Mu respects and celebrates the achievements of all men but especially out gay men by creating apparel and accessories tailored with them in mind.
Mu Gamma Mu men are crushing the stereotypical images that have existed for gay men. They are creating a new vision for the openly gay man in today’s society.
FLRT is a socially conscious collection of products for gay men, the LGBT community, and their allies. The FLRT concept (the acronym for Freely Living Real & True) was born out of overcoming adversity and acceptance of oneself.
The phrase Freely Living Real & True came about one evening over cocktails as three friends were discussing issues within the LGBT community such as bullying and suicides, segregation among various groups, and marriage equality. One friend said that those who are freely living their lives, being true to who they are and who are real about their life circumstances are the pioneers within the community.
Our founder, Corey Wesley and co-founder, John S. Myers came to understand that when we live in the truth and acknowledge the sometimes ugly realities we’re faced with, we are empowered to live a life at peace with who we are. All too often the burdens and tragedies we experience bind us, preventing us from living a full and enriched life. By unleashing the ties that bind, we begin to experience a new world filled with joy, happiness, and success.
Without being arrogant, a FLRT proclaims, “I am me. Today and every day.” FLRTs live free from stigma, stereotypes, or any emotional baggage that can come with being gay. They have chosen to be open and honest about who they are and where they are in their life.
FLRT believes in the universal desire to freely live one’s life to the fullest, living through truth, and facing life’s challenges through empowerment rather than falling prey to the struggles that the LGBT community faces.
FLRT embraces the successes of openly gay men and the LBGT community by providing products that serve as symbols of having reached trailblazer status in the gay community.
By producing products that incorporate motivational messages around the notion of “Freely Living Real & True” (FLRT), we support and empower those who have chosen to live their life freely, openly, and honestly in the LGBT community.
In line with what Giorgio Armani once said about t-shirts, we believe underwear is the alpha and omega of the fashion alphabet. It’s the first thing you put on and the last thing you take off. Underwear can be empowering, stimulating, and sensual or sexual. The self-confidence of the modern gay male can come from a single pair of underwear. Crown Jewel creator, Corey Wesley, believes that men’s underwear has the same effect on men that women’s lingerie has on women. It makes them feel sexy, strong, powerful, and sexual; all the elements that make for a strong, confident, and sexy modern gay male.
Crown Jewel is BlackOutEndeavors’ first attempt to develop and launch men's underwear. We are looking forward to using our unique approach in developing the brand and entering it into the market.